BY NEW BUSINESS ETHIOPIA REPORTER
Proras, Italian Engineering and Contracting company, which has been working in Ethiopia for the past nine years, invited Ethiopian Small and Micro Enterprises (SMEs) to follow Italian industrial development model and start manufacturing ‘Made as in Italy’ products locally. 
Speaking with newbusinessethiopia.com, Commercial Director of the Company Fabio Santoni indicated that his company has been transferring best technologies to Ethiopia, which the Italians are globally known.
“Going beyond supplying best Italian Extending this technology transfer, we have now come up with a new model of linking Ethiopian SMEs and entrepreneurs with Italian best industries,” Mr. Santoni said.
The idea behind is to implement Italian industrialization model of growing from small to big by implementing good practice of best companies in the world.
“We assist the local entrepreneurs to manufacture products locally using production methodology and technology of Italy. Finally, the products will be labeled finally ‘Made as in Italy’ replacing made in Italy products gradually,” he said.
Now, Mr. Santoni and some 15 Italian manufacturers have formed a consortium, which will implement the project in all over Africa starting from Ethiopia. “We plan to start consultation with government institutions, which directly deal with industrial sector and SMEs,” the Director said.
The consortium is also planning to arrange discussions with Ethiopian SMEs involved in manufacturing sectors, according to Mr. Santoni.
Proras has been engaged in supplying and installations of various machineries such as laboratory, garment, leather and agricultural equipments to government institutions and universities.
Since 1984, Proras has been engaged in designing, projecting and supplying industrial plants (with different production capacity), laboratory’s instruments and machineries/equipment for different fields as for professional schools, university and production sites.
Including several African countries, currently the company is operating in over 20 countries globally using its direct and project agents.
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|77.43.27.xxx |2010-06-16 09:10:37 Fabio Santoni - Italian Company To Introduce ‘Made As In Italy’ PrDear Mr Amanayehun R.Sisay
I'm very happy that you appreciate our efforts and what is written in this article.
Really, we belive to much in the Ethiopian potential, and all our effort are coming in the direction of a mutual developping opportunity.
What we need now, is to meet Ethiopian entrapreneurs and business man that want to develop such a kind of project with us, in order to start in this developping model.
We are waiting all prospective contacts to work togheter for a real and profitable common business.
Thanks again and Regards
Fabio Santoni
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|90.27.150.xxx |2010-06-21 20:33:49 TamiratThis is a good idea BUT with some reservation on branding. If China could preserve 'Made in China' though it is using Western Technologies, why on earth Africans lose the privilege of having "manufacturing brand" that China has been enjoying.
If manufactured in Ethiopia, the product COULD BE be labeled as "Manufactured in Ethiopia WITH Italian Technology". The manufacturing country's name must be highlighted. The privilege given to Chinise must be given to African countries.
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|77.43.27.xxx |2010-06-23 09:38:21 fabio santoni - The concept of "MADE AS IN ITALY"Dear Tamirat
reading what you have write, let me explane the real meaning of "made as in italy" and the scope that this "brand" can have in the international markets.
As you said, if something is manufactured in Ethiopia, the label must to declare "made in Ethiopia"; this is true, but the added value that we have intention to add, is to use as a value brand that the good is realised following italian model technology, style, company management and organization.
As i have declared, Italy can be a model with his SME'S for the privite sector development in Ethiopia, helping Ethiopia in this phase and giving at the Ethiopian companies one reference model that can be excellent both for internal and export market
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|78.32.93.xxx |2010-06-27 23:19:14 Heyawneh - Potential ObstaclesAs there will always be two sides of any story; there will also be battling views on any bilateral/multilateral propositions. The pessimist will question the motif as the optimist will propel with excitement. It is important to remain conscious of any ethical, political or branding discussions and handle them with care and transparency and not with defense.
I personally take away, from the article above that is, a great deal of noble intentions. The key is to communicate to any involved or keen participant, the importance of brand recognition. The opportunity of extending the "Italian" brand to serve as a leverage in promoting economic growth, education, and ultimately an open portal for exchange of ideas going forward needs to be understood.
The hidden potentials are endless, we all need to focus on the doors it can open to various education and governmental entities to utilize such initiatives to promote education, innovation, entrepreneurship, creativity, etc. All those fundamental elements necessary for building a growing economy with a competitive advantage can be communicated and delivered here.
Please remain aware with depth, dear Fabio et. all, the great deal of good you are about to embark upon. You can place a great deal of hope on all those you come across (the politicians to the entrepreneurs). And we all know with hope and prayer, the "I Hope" turns into "I Can!".
God Bless and Good Luck
Heyawneh
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This will really take the Ethio-Italian cooperation to a higher level. Bilateral or multilateral relations these days should change their forms. The donor-recipient model should end and a new venture where ties between and among nations base business and entrepreneurial matters really can have a more profound result by sustaining development. And finally, nations gaining much from such technology and skill transfer will be able to stand on their own. This is precisely a model what we all need to advocate for.
Fabio and his associate in the consortium, really good job and please see areas to further scale up this marvelous work.
Peace, Love and Prosperity to All Humankind
Amanayehun R. Sisay