Hidden Pearls have opened a brand new Hijab Shop on the African continent for the first time in the company’s short but exciting history. Ethiopia has been chosen as the spot for this.
The grand opening took place on the 1st of October. It attracted a wide variety of Ethiopians from all walks of life and different religions. The opening ceremony was a widely anticipated event because of a very ubiquitous marketing campaign by Hidden Pearls on Ethiopian TV channels.
The new Hidden Pearls Hijab store is now one of the largest hijab stores in Africa. It boasts a 3 storey shopping centre not only dedicated to all types of Muslims clothing such as Hijab, Hijab caps, Hijab underscarf, Hijab pins, Hijab brooches, Hijab accessories, Burqas, Niqabs, Chador but also hundreds of types of modest clothing for both Muslims and non-Muslims alike.
Ethiopia is home to almost 44 million Muslims. Its Muslim population is estimated to be around 50% of the total population according to several surveys done by International bodies. “It was naturally the best place for us to introduce our brand in Africa. Ethiopian women are usually practising Muslim women. As in UK and Europe, Hidden Pearls has made its main goal to allow Muslim women to dress fashionably and stylishly while still being able to practise their religion. We inshaAllah intend to do the same for our African customers” said Kimberly Khan, CEO & Co-founder of the company.
What is Hijab?
Hijab has a wide variety of meanings in Islam and can be regarded generally as modesty. However in modern times, it has come to represent the headscarf worn by Muslim women around the World. It has been made a controversial issue by lot of politicians in the West. France banned a form of Hijab covering i.e. Niqab a few years ago. Further details of Hijab can be found in this article titled What is Hijab.
“We have been very actively involved in Black rights movements in West. We have also started several campaigns on our social media channels for the empowerment of women and to help the victims of domestic abuse. We now aim to run similar campaigns in Ethiopia. Ethiopia has unfortunately a very high rate of domestic violence with around 50-60% of women facing some type of domestic violence. We would try our distinct position in society to educate and empower the women of this lovely country”, Ms Khan further added.
Hijab Online UK
If you are further interested in supporting their campaigns, their social media links have been provided at the end of this article. Hidden Pearls started their operations from London. Initially they only sold Hijabs online in UK. After a few successful years in revenues, they expanded their operations to the rest of Europe. They also have a Hijab shop in CAR. Another hijab store is expected to start operations in Dubai later this year.